---
description: >-
  The course 'Immersive Design' is part of the minor Virtual Reality Experience
  at the University of Applied Sciences Amsterdam. Since 2016.
---

# Introduction

## Course Immersive Design XR

![Turtle (Blijdorp, 2018)](https://drscdn.500px.org/photo/262939599/m%3D900/v2?webp=true\&sig=9765abb56eec02eda95204e9c360bcce1d4dadca196528bc3919db51323e6c8e)

Since 2016, I have been teaching Immersive Design XR in the interdisciplinary minor 'Virtual/Augmented Reality Atelier'. This program has delivered 35+ virtual, augmented & mixed reality prototypes for a variety of +25 clients. The course 'Immersive Design XR' learns students how to design virtual, augmented & mixed reality experiences from a user-centered perspective. Students learn to interpret and apply specific Design Tools for designing 3D experiences and 3D user interfaces, coming from Emotional Design, UX-design and Interaction Design. They reflect on their work by evaluating their prototypes by means of quantitative and qualitative evaluation methods.

#### Vision

Our vision is formed on the premise that future designers will be Immersive Designers, who untie themselves from any device and will place the content in the world itself, eliminating the abstraction between the content and its users as much as possible. \
Students learn how to design for this abstraction and learn how to create multi-sensory experiences that fully captivate the user's potential to feel & sense, touch & taste, see & move, to listen & to speak, without losing grip on the user's needs for understanding and guidance throughout the experience.

### Courses in the minor

* Immersive Design XR by Anne Marleen Olthof: a.m.olthof@hva.nl
* 3D Modeling by Freark Broersma: f.j.broersma@hva.nl
* Game Engines by Remco Hilbert: r.hilbert@hva.nl
* Hardware Technology by Jurriaan Mulder: j.d.mulder@hva.nl
* Virtual Fashion (Clo3D) by Ineke Siersema: i.siersema@hva.nl

### Gear

**Software:** Unity, Unreal, Maya, Clo3D, Mixamo, Marvelous, DAZ Studio, Make Human, Adobe Fuse, Vuforia, FMOD

**Hardware:** HTC Vive, Oculus Rift, Oculus Quest, Fove eye tracking, Leap Motion, Hololens, Android AR, Gear VR, Perception Neuron (mocap), IKinema, Manus VR.

### Synopsis

* Course: Immersive Design XR (VR/AR/MR)
* Course coordinator: **Anne Marleen Olthof: a.m.olthof@hva.nl //**  [@annemarleen](https://twitter.com/annemarleen)&#x20;
* Course lecturer: Anne Marleen Olthof&#x20;
* Minor: Virtual Reality Experience
* Minor coordinator: Lisette Vonk: t.e.vonk@hva.nl
* Credit: 30 ECTS
* Academic year: 2019-2020
* Period: Semester 1 & 2
* Programme: Faculty Digital Media and Creative Industries (full time bachelor)
* Language: English instructions and resources
* Entry requirements: N/A

### Positioning

The course 'Immersive Design' is part of the minor Virtual Reality Experience at the [Faculty of Digital Media and Creative Industries](https://www.amsterdamuas.com/faculty/fdmci/faculty-of-digital-media-and-creative-industries.html), [Amsterdam University of Applied Sciences](https://www.amsterdamuas.com/).

### Conduct

This project has a [Code of Conduct](https://github.com/annemarleen/immersive-design/blob/master/code-of-conduct.md). Anyone interacting with this repository, organisation, or community is bound by it. Staff and students of the Amsterdam University of Applied Sciences (Hogeschool van Amsterdam) are additionally bound by the [Regulation Undesirable Conduct (Regeling Ongewenst Gedrag)](https://www.amsterdamuas.com/practical-matters/algemeen/hva-breed/juridische-zaken/legal-affairs/regulation-undesirable-conduct/regulation-undesirable-conduct.html#anker-3-complaints-authority).

![Atelier Virtual Reality Experience](https://1763729276-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LiPPFFn8713gkOyphHP%2F-LnEQH4UHCDMd0bvKaan%2F-LnERn5wicFEmuduxVPV%2FVR-atelier.jpg?alt=media\&token=36eed116-31be-42e2-990f-732224fcbe14)
